Strategic Collaboration

As live entertainment enters a new era shaped by immersive technology and heightened guest expectations, SHAPE has rightly identified the need to evolve fan engagement strategies through intelligent, experience-led design. iSPARX™ proposes a strategic partnership, bringing its AR+IQ platform into alignment with SHAPE’s vision to redefine the future of live.

Opportunity

SHAPE’s “Future of Live” report outlines a clear shift toward liquid expectations, where audiences expect real-time, personalised, cross-platform interactions. AR+IQ is purpose-built to address this.

Future of Live

Disclaimer

This webpage and its contents are provided for design, demonstration, and concept purposes only. All information, visuals, and interactive elements are illustrative and may not represent final products, services, or experiences. iSPARX™, SHAPE, and associated companies make no warranties, express or implied, regarding the accuracy, completeness, or suitability of any content for commercial use. Nothing on this page constitutes a binding offer or agreement. All intellectual property remains the property of its respective owners. Any reproduction, redistribution, or commercial use without prior written consent is prohibited.

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7days14games

Nations Cup - Hosted at North Harbour Hockey National Hockey Centre

15-21 June

NZ • USA • Japan • Korea • Chile • Scotland • France • India

  • 1. Sports & Entertainment Events

    Fan mApp with avatar-led navigation, immersive media, ticketing.

  • 2. Venue Experience Indexing

    AR+guide™ for wayfinding, personalisation, and push-content.

  • 3. Live Data Visualisation + Brand Activation

    Dynamic CMS with real-time audience metrics and branded overlays

case study : North Harbour Stadium


North Harbour Stadium is a multi-use sports precinct in Albany on Auckland’s North Shore. Auckland Stadiums describes it as a world-class community and high-performance sports precinct, purpose built for rugby and football, and home to North Harbour Rugby Union and Moana Pasifika. It also hosts Auckland FC and New Zealand Football training and administration, with other sport organisations based on site. 

The venue’s strategic value sits in its mix of sport, accessibility, and operational flexibility. It has multiple natural and artificial fields available for hire, strong local transport links via Albany bus station, accessible seating and mobility infrastructure, and on-site food and beverage services. This makes it suitable not only for elite sport, but also for community use, repeat event programming, and sponsor activity across the wider precinct. 

For SHAPE powered by AR+IQ, North Harbour Stadium is a strong pilot venue because it lends itself to a rights-light, venue-led matchday experience rather than a broadcast product. The existing SHAPE AR+IQ concept for the site frames the stadium as a live game board, using supporter passes, venue missions, check-ins, collectibles, sponsor-linked rewards, and consent-led analytics across the fan journey before, during, and after the event. That makes North Harbour Stadium a practical test bed for event-first deployment, sponsor activation, and measurable engagement. 

Why it matters

North Harbour Stadium is well suited to a white-label fan app model because it already functions as more than a single-sport venue. Its broad tenant mix, transport access, field inventory, and event infrastructure support the kind of modular rollout SHAPE is designed for: first as an event pilot, then as a repeatable venue engagement layer. 

North Harbour Stadium App – Key Fan Engagements

1. Fixtures, Wayfinding and Event Navigation

  • Events Calendar with live fixtures, match schedules, and venue updates.

  • Geo-spatial AR Wayfinding for seamless navigation at stadiums and event locations.

  • Integration of venue maps, parking locations, and entry points for smooth fan movement.

2. Team Insights, News and Live Data

  • Player Profiles with statistics, bios, and historical performance data.

  • Live Match Statistics including scores, milestones, and in-play updates.

  • Team News Hub covering announcements, interviews, and match reports.

3. AR Activations, Fan Rewards and Exclusive Access

  • Augmented Reality Activations such as immersive match moments and interactive experiences.

  • Gamification & Collectibles with digital badges, player cards, or virtual trophies.

  • Fan Prizes & Exclusive Benefits including early ticket access, discounts, and special offers for engaged users.