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AR+IQ is a subscription-based immersive technology platform developed by iSPARX™. It combines Augmented Reality, Artificial Intelligence, and spatial computing to deliver intelligent, location-aware digital experiences. Evolving from the AR+concierge™ project, it supports adaptive, multi-user interaction across education, retail, arts, and cultural contexts.
Built on advanced 3D media, custom multi-model AI, spatial mapping, and geospatial intelligence, AR+IQ connects digital content with physical places. It enables responsive storytelling, interactive navigation, and shared immersive experiences that adapt to user behaviour and environmental input.
Subscription plans
Basic — from AUD$1,250 set up + $125/month
For small projects and single-site activations. Includes core AR+IQ platform access, standard content deployment, and basic analytics.
Advanced — from AUD$7,500 set up + $1,250/month
For organisations that need greater flexibility and insight. Includes everything in Basic, plus expanded customisation, enhanced analytics, multi-site support, and priority support.
Enterprise — POA
For complex or large-scale deployments. Includes everything in Advanced, plus bespoke integration, enterprise-level support, advanced data services, and tailored deployment architecture.
Pricing
AR+IQ is offered on an annual subscription basis. Enterprise deployments are priced on application.
The Quickstart Guide is a basic setup guide for building a first app with the AR+IQ SDK in Unity.
It covers four main things:
First, it explains the purpose of the SDK. AR+IQ is presented as a modular platform for building intelligent, location-aware AR experiences that combine AR, AI, and spatial computing.
Second, it lists the core requirements. A developer needs Unity Hub and a compatible Unity LTS version, the AR+IQ SDK package, an IDE such as Visual Studio or VS Code, an AR-capable device, and an iSPARX™ developer account for access to keys and documentation.
Third, it walks through project setup in Unity. The guide says to create a new 3D Unity project, import the AR+IQ_SDK.unitypackage, and enable ARCore and ARKit through XR Plug-in Management.
Fourth, it outlines a simple first application. The process is to:
set up an AR Session and AR Session Origin
add an AR+IQ Manager
place a 3D object in the scene
attach an AR+IQ Spatial Anchor so the object can be positioned in the real world
optionally add an AR+IQ AI Agent for conversational or proximity-based interaction
It then finishes with testing and deployment steps. The guide suggests testing with Unity AR Foundation Remote or a companion app, then building for iOS or Android through Unity’s Build Settings.
In simple terms, the guide is an introductory developer onboarding document. It does not go deep into architecture or advanced features. It is mainly there to help someone get the SDK running, place a spatially anchored object, and optionally connect a basic AI interaction.
This subscription model makes AR+IQ more accessible and more affordable. It lowers the barrier to entry for organisations that want to use Augmented Reality without committing to a large bespoke build from the outset. Instead of treating immersive technology as a high-cost custom project, AR+IQ is structured as an ongoing service with predictable annual pricing and a clearer path to adoption.
This matters because the bespoke model is now close to obsolete for many use cases. Custom builds can still be useful for specialist deployments, but they are expensive, slow to deliver, and difficult to scale. In contrast, a subscription model supports faster onboarding, lower upfront cost, easier budgeting, and more consistent platform development over time.
For clients in culture, education, retail, and events, this means AR can move from being a one-off experimental investment to a practical operational tool. Organisations can start with a basic annual plan, test the platform in real contexts, and scale only when needed. This creates better access for smaller institutions, community projects, and emerging partners who may not have the budget for a full bespoke development process.
The shift also benefits platform sustainability. A subscription approach supports ongoing maintenance, updates, analytics, and feature improvement, rather than locking value into a single project cycle. It aligns AR+IQ with current software and platform practice, where users expect continuous access, service support, and modular growth rather than fixed-scope delivery.
*special rates for arts, education, environment projects - conditions apply; equity / cash proposals welcome to apply; acceptance of an application of a proposal does not constitute an acceptance of the proposal & no agreement will be deemed entered.
*pricing = estimated project - POA.
